Showa Retro refers to a style and cultural trend inspired by Japan’s Showa era (1926–1989).
This nostalgic movement celebrates the design, aesthetics, and lifestyle of the era, particularly during Japan’s period of rapid economic growth from the 1950s to the 1970s.
What is the Showa Era?
The Showa era spans from 1926 to 1989, a time of immense change for Japan.
Particularly during the 1950s to 1970s, Japan experienced rapid industrial and economic growth, leading to the development of modern infrastructure, innovations in design, and cultural trends that continue to inspire nostalgia today.
Japan’s Era Names (Gengo) System
Japan’s unique era name system, called gengo, changes with the ascension of a new emperor.
Each era reflects the values or aspirations of the time, and the era name is used in official documents, calendars, and everyday life.
| Era Name | Period | Emperor | Notes |
|---|---|---|---|
| Edo | 1603–1868 | Not tied to an emperor | Edo period was led by shoguns, not emperors. Officially part of Japan’s feudal history. |
| Meiji | 1868–1912 | Emperor Meiji (Mutsuhito) | Marked Japan’s modernization and industrialization. |
| Taisho | 1912–1926 | Emperor Taisho (Yoshihito) | A brief era known for cultural flourishing, often called the “Taisho Democracy.” |
| Showa | 1926–1989 | Emperor Showa (Hirohito) | Spanning pre-war, wartime, and post-war recovery, this era witnessed dramatic change. |
| Heisei | 1989–2019 | Emperor Akihito | An era of peace, marked by technological advancements and economic challenges. |
| Reiwa | 2019–present | Emperor Naruhito | Represents “beautiful harmony,” aiming for a peaceful, culturally rich society. |
Key Points About the Era Name System
- Tied to Emperors: Each era begins when a new emperor ascends the throne.
- Symbolic Meaning: Era names are chosen to reflect hope and aspirations for the time.
- Practical Usage: The era name is used in official documents alongside the Gregorian calendar. For example, 2024 is Reiwa 6 in Japan.
This system not only marks historical changes but also fosters a sense of national identity and continuity.
Characteristics of Showa Retro
1. Design and Fashion
Showa-era design is known for its practical yet bold aesthetics, with geometric patterns, bright colors, and functional home décor.
Fashion included tailored Western-style clothing alongside traditional Japanese elements like kimonos for formal occasions.
Retro cafés, known as kissaten, are still popular for their nostalgic interiors and classic menus.
2. Music and Movies
Showa-era music, such as enka (traditional ballads) and the early days of J-pop, holds a special place in Japanese culture.
Classic films from the time reflect themes of resilience, romance, and humor that resonate with audiences even today.
Teresa Teng（鄧 麗君）
Why is Showa Retro Gaining Attention?
In today’s fast-paced digital world, many people yearn for the simplicity and warmth of analog experiences.
The Showa Retro trend has gained popularity, especially among younger generations, for its unique aesthetics and tangible connection to a slower-paced lifestyle.
Older generations, meanwhile, enjoy revisiting cherished memories of the era.
Tokyo in 1969
Examples of Showa Retro
1. Retro Cafés (Kissaten)
These old-fashioned coffee shops offer hand-dripped coffee, cream sodas, and nostalgic desserts like custard pudding in a cozy, vintage atmosphere.
2. Dagashiya (Candy Stores)
Traditional candy shops popular among children during the Showa era are making a comeback, offering retro snacks and small toys.
3. Vintage Fashion
Showa-inspired fashion, such as tailored suits, floral dresses, and accessories, has found a modern audience through boutiques and online stores.
Frequently Asked Questions
What is the Showa era?
The Showa era (1926–1989) is a period in Japanese history marked by significant cultural and economic growth, particularly from the 1950s to 1970s.
Why is it called “Showa Retro”?
The term refers to the nostalgic revival of design, culture, and lifestyle trends from Japan’s Showa era.
Why is Showa Retro popular today?
Showa Retro offers a warm, analog charm that contrasts with the digital nature of modern life, resonating with both younger and older generations.
1987 Coca-Cola TV Ad
