Niigata Prefecture, located on Japan’s northwest coast, is known for its stunning natural landscapes, delicious seafood, and cultural heritage. When visiting, you won’t want to miss all the amazing things to do in Niigata Sado Island.
From breathtaking gorges to fresh seafood markets, here are the top five things to do in Niigata.
Top Attractions in Niigata
1. Kiyotsu Gorge

One of Japan’s Three Great Gorges, Kiyotsu Gorge is a spectacular natural attraction featuring dramatic cliffs and crystal-clear rivers.
The gorge is best explored through the scenic Kiyotsu Tunnel, which includes unique viewing points like the “Mirror Tunnel” that reflects the gorge’s beauty.
- Admission Fee: ¥1,000 (7.00USD) for adults; ¥400 (3.50USD) for children.
- Hours: 9:00 AM – 5:00 PM (varies by season).
Google Map: Kiyotsu Gorge
2. Ponshukan Niigata Station

Located inside Niigata Station, Ponshukan is a sake paradise offering tastings of over 90 varieties of local Niigata sake.
Visitors can also purchase unique souvenirs and enjoy sake-based snacks.
- Admission Fee: Free to enter; sake tastings start from ¥500 (3.50USD).
- Hours: 10:00 AM – 7:00 PM.
Google Map: Ponshukan Niigata Station
3. Teradomari Fish Market Street

Known as “Niigata’s Ameyoko,” this bustling market offers an array of fresh seafood, including crab, shrimp, and sashimi.
Many stalls offer cooked-to-order seafood, allowing visitors to enjoy a fresh meal by the coast.
- Admission Fee: Free entry (food prices vary).
- Hours: 9:00 AM – 5:00 PM.
Google Map: Teradomari Fish Market Street
4. Sado Island

A short ferry ride from Niigata, Sado Island offers a mix of cultural history and natural beauty.
Visit the historic Sado Gold Mine, relax on sandy beaches, or explore the unique tarai-bune (tub boat) experience.
- Highlights: Sado Gold Mine, Ogi Port, and traditional boat rides.
- Ferry Fee: ¥2,570 (18.00USD) one way for adults.
- Hours: Ferries operate throughout the day.
Google Map: Sado Island
5. Niigata City Aquarium Marinpia Nihonkai

One of Japan’s largest aquariums, Marinpia Nihonkai features over 20,000 marine creatures, including penguins, seals, and tropical fish.
The dolphin shows are a favorite among visitors, especially families.
- Admission Fee: ¥1,500 (10.50USD) for adults; ¥600 (4.20USD) for children.
- Hours: 9:00 AM – 5:00 PM.
Google Map: Niigata City Aquarium Marinpia Nihonkai
How to Get to Niigata
By Train
- From Tokyo: Take the JR Joetsu Shinkansen to Niigata Station (about 2 hours).
- To Sado Island: From Niigata Station, take a bus or taxi to Niigata Port for a ferry to Sado Island.
FAQ
Niigata is famous for its high-quality rice and pristine water, which are the foundation of its elegant Japanese sake. The region’s natural resources and dedication to traditional brewing methods make it a top destination for sake enthusiasts.
To reach Sado Island from Niigata City, take a ferry from Niigata Port to Ryotsu Port on Sado Island. The ferry ride typically takes about 2.5 hours.
Niigata is renowned for its high-quality rice and sake. Visitors should also try fresh seafood from the Sea of Japan, including sushi and grilled fish.