Miyagi Prefecture, located in Japan’s beautiful Tohoku region, is full of exciting attractions.
From scenic coastlines to historical landmarks, there are plenty of things to do in Miyagi for every traveler.
Whether you’re a nature lover, foodie, or history enthusiast, this guide will help you plan your trip.
1. Matsushima Coast

Matsushima Coast is one of Japan’s Three Most Scenic Spots. Its stunning bay, dotted with over 260 pine-covered islands, is a must-see when exploring things to do in Miyagi.
You can enjoy the view on a relaxing boat tour or explore the coastal paths for amazing photo opportunities.
Why Visit?
- See one of Japan’s most iconic landscapes.
- Enjoy a peaceful boat ride around the islands.
2. Matsushima Fish Market

Seafood lovers shouldn’t miss the Matsushima Fish Market when considering various things to do in Miyagi.
This bustling spot offers fresh oysters, sashimi, and other seafood specialties. Grab a bite at the outdoor stalls or pick up unique food souvenirs.
Why Visit?
- Try freshly grilled seafood.
- Explore a lively market atmosphere.
3. Nikka Whisky Miyagikyo Distillery

For whisky enthusiasts, the Nikka Whisky Miyagikyo Distillery is a must-visit. Nestled amidst lush mountains, this distillery provides guided tours where you can discover the art of Japanese whisky-making.
Don’t miss the complimentary tastings of their award-winning spirits. To make the most of your visit, be sure to reserve a tour in advance through their official website.
Why Visit?
- Learn about the whisky-making process.
- Sample world-renowned Japanese whisky.
4. Sendai Daikannon

The towering Sendai Daikannon is an impressive 100 meters tall, ranking as one of the tallest statues in the world. Visitors can explore its interior, which houses intricate Buddhist displays.
For a stunning experience, climb to the top and enjoy breathtaking views of the surrounding area. Plan your visit by checking the details on the official Sendai Daikannon website.
Why Visit?
- Admire one of Japan’s tallest statues.
- Experience Buddhist culture in a unique setting.
5. Sendai Castle Ruins (Aoba Castle)

The Sendai Castle Ruins, also known as Aoba Castle, offer stunning views of Sendai City.
Built in 1602 by samurai lord Date Masamune, the ruins now feature a small museum showcasing the castle’s rich history and are among the many things to do in Miyagi.
Why Visit?
- Enjoy panoramic city views.
- Discover the story of Date Masamune.
6. Zuihoden

Zuihoden is the mausoleum of Date Masamune. Its intricate Momoyama-style architecture and tranquil cedar forest setting make it a serene destination.
Guided tours are available to learn about its historical significance. Among things to do in Miyagi, visiting this mausoleum provides a deep dive into history.
Why Visit?
- Explore beautifully designed historic structures.
- Experience a peaceful forest retreat.
How to Get Around Miyagi
- By Train: The JR Senseki Line is a convenient option, taking just 40 minutes from Sendai to Matsushima and connecting you to many things to do in Miyagi. For detailed directions, check out our guide on How to Travel from Sendai Station to Matsushima.
Must-Try Foods in Miyagi

Miyagi is not just known for its scenic beauty but also for its delicious local cuisine. Here are three must-try foods when visiting the region:
Zunda Mochi and Zunda Shake
Zunda Mochi is a traditional sweet made from glutinous rice topped with sweetened mashed edamame (green soybeans). Its unique flavor and smooth texture make it a favorite among both locals and visitors.

For a modern twist, try the Zunda Shake, a creamy blend of vanilla milkshake and zunda paste. Available at places like Zunda Saryo, this refreshing drink is perfect after exploring Miyagi’s attractions.
Miyagi’s Famous Gyutan (Beef Tongue)

No visit to Miyagi is complete without trying Gyutan, a delicacy of grilled beef tongue. Tender and packed with flavor, it is often served with steamed rice, oxtail soup, and pickled vegetables.
Popular restaurants like Rikyu and Date no Gyutan offer some of the best Gyutan experiences in Sendai. Be sure to savor this local specialty during your trip!
Experience Grilling Sasakama in Matsushima

Sasakama, a fish cake made from white fish paste, is a beloved specialty of Miyagi. In Matsushima, you can enjoy a unique hands-on experience by grilling your own Sasakama at the Matsukama shop.
This fun activity lets you shape, grill, and taste your freshly made Sasakama. It’s a perfect way to learn about local food culture while enjoying one of Miyagi’s tastiest treats.
For more details and booking information, visit the official Matsukama activity page.
FAQ
The Tohoku Shinkansen “Hayabusa” takes about 1 hour and 30 minutes from Tokyo to Sendai.
A reserved seat costs ¥11,210 ( 75 USD). The luxurious Gran Class costs ¥20,110 ( 134 USD).
Local guides recommend Zunda (sweet soybean paste), Sasakama (fish cake), and Gyutan (grilled beef tongue).