Matsuya: Japan’s Affordable and Flavorful Beef Bowl Chain

matsuya gyudon beef bowl Food & Drink
2025.01.08

Looking for a quick, delicious, and affordable meal in Japan? Try the famous beef bowl at Matsuya for an authentic and satisfying experience.

Matsuya is the answer! Known for its iconic gyudon (beef bowl) and a variety of hearty Japanese dishes, Matsuya is a favorite among locals and travelers. It’s a great place to try a beef bowl from Matsuya.

With convenient locations, an English-friendly menu, and budget-friendly prices, this fast-food chain offers a quintessential Japanese dining experience that you won’t want to miss.

What is Beef Bowl Matsuya?

Beef bowl and miso soup set from Matsuya

Founded in 1966, Matsuya is one of Japan’s leading fast-food chains specializing in gyudon, curry rice, and teishoku (set meals). You can easily enjoy a Matsuya beef bowl here.

It has over 1,000 locations across Japan, making it a go-to spot for a quick and satisfying meal.

Known for its fresh ingredients and rich flavors, Matsuya delivers high-quality Japanese comfort food at unbeatable prices.

Why Choose Matsuya?

Beef bowl set with salad and miso soup at Matsuya

Matsuya is perfect for travelers looking for a fast, delicious, and authentic Japanese meal that often includes a great beef bowl.

The ordering process is simple, thanks to ticket vending machines with English options.

Meals are served quickly, making it a convenient option for busy travelers.

And with prices starting at just ¥500 (~$4 USD), it’s easy on the wallet too!

Official Site: Matsuya

English Menu | Matsuya
www.matsuyafoods.co.jp
  • Gyudon (Beef Bowl): Tender slices of beef simmered with onions in a savory-sweet soy-based sauce, served over rice. Enjoying a beef bowl at Matsuya is a must-try experience.
  • Curry Rice: Japanese-style curry with a mild, flavorful sauce paired with rice. Add toppings like cheese or pork cutlet for an extra treat.
  • Teishoku (Set Meals): Balanced meals including rice, miso soup, and a main dish like grilled mackerel or pork.
  • Kalbi Yakiniku Bowl: Grilled beef short ribs with a smoky, savory flavor, served with rice.
  • Breakfast Sets: A budget-friendly start to your day, featuring rice, miso soup, a fried egg, and your choice of protein.

How to Order at Matsuya

Ordering at Matsuya is easy and convenient, especially when you’re in the mood for a beef bowl.

Most locations use ticket vending machines where you select your meal and pay before sitting down.

The machines often have English language options, making them traveler-friendly.

After receiving your ticket, simply hand it to the staff, and your freshly made meal will be served in minutes.

Tips for Visiting Matsuya

  • Take advantage of their English-friendly ticket machines for a smooth ordering process.
  • Try their seasonal specials, which offer unique flavors not found on the regular menu. Their beef bowl specialties are particularly noteworthy.
  • If you’re in a hurry, most Matsuya locations offer takeout options for added convenience.
  • Visit during breakfast hours to enjoy discounted set meals starting as early as ¥300 (~$2.50 USD).

Where to Find Matsuya

Matsuya branches are located throughout Japan, often near train stations or shopping areas where you can easily grab a beef bowl.

Use Google Maps to locate the nearest branch, and don’t forget to check for late-night or 24-hour locations for a satisfying meal anytime.

The Most Elegant Matsuya in Japan

Located in Kyoto’s Nakagyo Ward, Matsuya Hotel Unizo Kyoto Karasuma Oike is a gyudon restaurant like no other. Dubbed “The Most Elegant Matsuya,” this unique branch features a serene Japanese garden with stone lanterns, white sand, and seasonal flowers, creating a tranquil dining experience.

After opening, the branch quickly gained attention on social media, where users dubbed it “The Most Elegant Matsuya.” Visitors flocked to the restaurant, drawn by tweets showcasing the serene garden and luxurious atmosphere.

Designed for Kyoto’s international appeal, this Matsuya is perfect for those seeking a peaceful meal. Social media buzz has made it a popular spot, with visitors praising its refined atmosphere.

Access:

FAQ

What is Matsuya famous for?

Matsuya is famous for gyūdon, a beef and onion rice bowl cooked in a savory-sweet dashi sauce. They call it gyūmeshi.

Can you take out food from Matsuya?

Yes, most items are available for takeout. Check the online menu for items marked as available for takeout: Matsuya Menu.

Is tea free at Matsuya?

Yes, tea is free. Order and pay at the vending machine (with an English option), then take a seat, and your food will be served.

What languages are supported on the vending machines?

Matsuya’s vending machines support Japanese, English, Chinese, and Korean.

Sauce for beef bowl
Amazon: Gyudon Sauce