Awa Odori, one of Japan’s most exciting traditional dance festivals, takes place every August in Tokushima on Shikoku Island.
Known for its lively atmosphere, rhythmic music, and colorful costumes, the festival attracts thousands of visitors each year.
Whether you’re a fan of traditional culture or simply looking for a fun event, Awa Odori is a must-see experience.
Top Attractions at Awa Odori
1. The Dance Parade
The highlight of Awa Odori is the energetic dance parade.
Performers in vibrant costumes move through the streets, accompanied by traditional instruments like taiko drums and shamisen.
The rhythmic chants of “Yatto-sa, yatto-sa” create an infectious energy that makes you want to join in. Special seating areas are available, but you can also watch for free along the streets.
2. Awa Odori Kaikan
The Awa Odori Kaikan is a museum dedicated to the history and culture of Awa Odori. Visitors can learn about the festival’s origins and even try the dance themselves.
There are live performances throughout the year, so you can experience the magic of Awa Odori even outside the festival season. For more details, visit the official Awa Odori Kaikan website.
3. Mt. Bizan Ropeway
For a breathtaking view of Tokushima, take the Mt. Bizan Ropeway. The summit offers panoramic views of the city and the surrounding countryside.
During the festival, you can even see the dance parade from above. It’s a peaceful escape from the lively streets below.
How to Get to Tokushima
By Train
From Tokyo, take the Shinkansen to Okayama Station, then transfer to a limited express train to Tokushima (total ~5 hours).
By Plane
Direct flights from Tokyo to Tokushima Awaodori Airport take about 1.5 hours, with a bus connection to the city
Nearby Attractions
- Naruto Whirlpools: A natural phenomenon caused by tidal currents, located a short drive from Tokushima.
- Ryozenji Temple: The first temple on the Shikoku Pilgrimage route
FAQ
Awa Odori means “Awa Dance.” “Awa” is the old name for Tokushima Prefecture, and “Odori” means dance. The festival is held from August 11 to 15 to celebrate Bon, a time when ancestors’ spirits are welcomed back.
Awa Odori takes place every year from August 11 to 15 in Tokushima City. It is a Bon dance with over 400 years of history.
You will often hear the chant “Awa Yoshikono.” It goes:
Odoru ahō ni (The dancers are fools)
Miru ahō (The watchers are fools)
Onaji ahō nara (If both are fools…)
Odorana son son (…you might as well dance!)
| Name | Awa Odori Kaikan |
|---|---|
| Address | 2-20 Aibacho, Tokushima City, Tokushima Prefecture |
| Access |
10-minute walk from JR Tokushima Station. |
| Hours | 9:00 AM – 5:00 PM (closed on the second Wednesday of each month) |
| Admission | Adults ¥800, High School Students ¥400, Children ¥400 |
| Social Media |
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| URL | Awa Odori Kaikan Official Website |
| Map | Google Maps |